As a senior corporate communications officer, you can expect your role to typically involve some or all of the following:

Internal Communication

  • Work with an internal team to establish an internal communications strategy
  • Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders
  • Work with various teams to plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin. You may also be required to work on the layout of content
  • Use social media to communicate with staff internally
  • Manage an internal communications officer or whole team
  • Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
  • Ensure internal communication messages are consistent with external communication messages
  • Respond to feedback from staff and adjust communications content accordingly

External Communication

  • Create informative and interesting press releases, press kits, newsletters, and related marketing materials
  • Work with CMO to develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
  • Prepare detailed media activity reports
  • Plan and manage the design, content, and production of all marketing materials
  • Work with different marketing departments to generate new ideas and strategies
  • Supervise projects to guarantee all content is publication-ready
  • Create communication and marketing strategies for new products, launches, events, and promotions
  • Lead the marketing and public relations staff
  • Respond to communication-related issues in a timely manner

Key Skills

  • Writing skills: You need excellent writing, editing and proofreading skills as well as the journalistic ability to source stories from employees
  • Speaking skills: You also need strong speaking skills as you are likely to be called on to give presentations to staff
  • Interpersonal skills: You need good interpersonal and relationship-building skills in order to work with communications and HR departments
  • Creative skills: You need the creative ability to devise communication strategies Digital skills: Familiarity with information technology, especially digital and video means of communication, is essential

Qualifications

  • Age between 27 - 35 years old
  • At least 5 years of experience in corporate communication, media, or public relations
  • Minimum of Bachelor’s degree in journalism, communications, public relations, arts or marketing is an advantage, though other degrees are often acceptable
  • Experience in team management would be advantageous

Relevant experience

Experience in a communications team, especially internal communication, for a large organisation, is most sought after. But experience of writing for a variety of different audiences is also desired. General journalistic or marketing experience is beneficial. Prior management of complex projects and advising senior managers is also looked upon favorably.