[RT] Senior Media Planning Manager

Responsibilities:

  • Creating media plan from target insights to maximize capabilities of work aligned with client’s objective.
  • Planning includes media selections, budget allocations, KPI setting, Snapshot, Reporting.
  • Develop Media Strategy and Overall Media Plan
  • Initiate Social Campaign to Drive Social Talk
  • Observe and Optimize Media Execution to achieve KPI
  • Analyze Consumer Journey and Consumer behavior
  • Media Analysis and Generate Media Evaluation Report
  • Recommend Media Solution to Improve Brand/Product Image
  • Coach Junior Team Member and Drive Team’s Performance
  • Monitor Overall Campaign Performance

Qualifications:

  • At least 8-10 years’ experience of Media Manager.
  • Proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • BS/BA degree preferred.
  • Good communication and presentation skill.
  • A passion for digital marketing Well-organized Positive and open-minded / Be creative!! / Love to learn.